Branding & Graphic Design

Branding not only let prospects know what you do, it should captivate them. Your tagline should further define your market niche and communicate your company’s core benefits to your target market.

A logo is not static—it must change as your company or market changes. Consider McDonald’s and AT&T. Each has updated its logo numerous times; as a result, these companies’ logos consistently reflect a current look and feel. Automation Technology Solutions can help you build a brand from the ground up or re-brand an outdated, “tired” corporate image.

To create an effective illustrated logo for your company, Automation Technology Solutions begins with a discovery process, during which we learn about your business and discuss ideas for your identity. Rather than just taking a shot in the dark, we choose—in close collaboration with you—an agreed-upon “visual direction.” For example: Through the discovery process, we may determine that a company wants a cutting-edge logo with a progressive font style, vibrant colors and a circular symbol showing some type of motion or action. We will then identify several existing logos that the client likes. From this body of information, we will have a solid foundation upon which to design the logo that best represents our client’s business or entity.

A LOT can be done with a text-only logo. Some of the world’s best-known brands—such as FedEx, GTE and many others—use text-only logos. Using today’s advanced graphic tools to achieve just the right combination of unique fonts, special effects and perfect sizing, we can create crisp and clean text logos that are stunning and memorable.

An illustrated logo incorporates a hand-designed custom illustrated "logomark" (an illustrated graphic symbol/icon designed to work with your corporate name). The result is a compelling visual image for your business. Through a process of discussion, research and discovery, we design multiple logo styles, each of which may be modified numerous times until the perfect logo emerges.