Internet Marketing

There is a HUGE disparity in design and coding among various Web sites. Given the abundance of “template-style” sites and “Web shops” with little to no marketing or design expertise, it is hard for companies to realize the value and impact that a well-designed Web experience can have on customers and on the company’s sales. Millions, maybe even tens of millions are at stake. This is no time for acting like amateurs or pinching pennies. At Automation Technology Solutions, our goal is to make our customers money, not cost them money.

Seems simple, yet very few sites accomplish this goal. Most sites are created from the internal point of view, the “inside reality,” or what we call the “inside out” approach. This reflects how a company perceives itself, without the benefit of the prospect or client perspective, which creates a disparity in the sales process. In most cases, this approach confuses and frustrates customers and results in a poor click-through rate, or CTR.

Automation Technology Solutions focuses on the external point of view and assists in designing a Web experience with relevant content that your customers can interact with and benefit from. We focus on persuading prospects to take the next course of action in a buying/information cycle.

People visit Web sites with a goal in mind: to learn more, to buy a product or service, to be convinced or reassured about something, to register for information, or for any one of a number of other reasons. By understanding your customers’ goals and motivations, we can create an intuitive experience to match. We can convert visitors to clients.